Send these 5 Emails to Boost Year-End Giving

Did you meet your funding goal this year? 

If you did, congratulations! You are in a truly enviable position.

If not, you are probably in the final stretch of your year-end fundraising campaign looking to raise a bit more funding before December 31.

But with everything else on your plate this time of year, all you have time for is only one emotional email appeal and hope it’s enough.

However, this approach doesn’t always work—not because your donors don’t care, but because they’re people just like us. The holidays are busy, inboxes fill up quickly, and even the most supportive readers sometimes need a reminder or two to reconnect with your story.

And the truth is, a single email—no matter how heartfelt—can easily get lost among the avalanche of messages from for-profit brands and other organizations during this time of year.

How the big nonprofits are doing it

This past Giving Tuesday,  the top nonprofits continued the trend of sending multiple emails during the campaign period and in some cases, up to 3 in one day - the same way for-profit organizations do.

Here is a perfect example:

Look at the dates for the Giving Tuesday campaign below from Feeding America. They sent one initial email, and 4 follow-up emails. Notice that 3 of the follow-ups were sent in one day.

This strategy works because they know that stopping after the just one email leaves money on the table. The fact is the real impact is in the follow-up.

Here's how you can do same

To help you replicate this for the final days of your year-end email fundraising campaign, I prepared 5 plug-and-play emails that you can adapt and make your own.

This short, story-driven email sequence can help you stay top of mind with your donors in the next few days till the year closes and bring in more donations than a single appeal.

You can automate them by setting them up on your email provider platform within an hour — and let them run in the background while you focus on everything else December demands.

Below is the link to all the emails in the sequence to copy, tailor and schedule.