Last December, you reached out with passion and purpose — but your list hasn’t heard from you since. Have you been putting off sending the next email because you don’t know where to begin?
Since then, the days moved fast, priorities piled up, and email slipped down the stack and with it the engagement you need to ensure successful campaigns this spring, summer, year end etc.
And now every time you think about restarting, it feels heavier because:
You don’t know where to begin.
The list isn’t segmented.
Some emails are probably inactive.
You’re not sure what to send first.
You don’t have time to “figure out a strategy.”
You need a content calendar
You have not reviewed open and click data and are unsure what they will reveal
I know it feels awkward to restart and most founder-led nonprofit leaders in your position really do want to put their best foot forward by planning a “proper newsletter relaunch” but will not reset your newsletter.
You built that list over time — donors, event attendees, volunteers, website signups — so don’t let all that potential engagement, support, and donations slip through the cracks.
What you need is to reset your newsletter and reconnect with your supports.
Here are the three things to do immediately to reset your newsletter.
First — see what your list is actually doing with a complete audit of your open rates, click behavior. This can reveal patterns of activity or otherwise where engagement still exists — and where it doesn't to inform your sending decisions.
Second — send a short 2 email reactivation sequence to reconnect, reset expectations, let readers choose what they want to receive. This will give you the data you need to naturally clean inactive / unengaged contacts.
Third — Determine how often you can email your list (minimum monthly is recommended), brainstorm relevant content for each month so you don't stare at a blank screen when its time to write.
You’ve got hundreds — maybe thousands — of people who raised their hand to support your mission. Not emailing them consistently is leaving potential donations, volunteers, and advocacy on the table. Don’t wait till December to email them in panic.
If you would like this Email Newsletter Reset to be fully done for you within 28 days, click here to sign up. You get a full audit of your newsletter, 2 pre-written reactivation emails, a content plan for the year and pre-written monthly emails for the year from now to December.
Get your supporters re-engaged, donations flowing, and volunteers back in action with an Email Newsletter Reset.
Cheers to your impact
Carol
PS: Please note however that this offer is limited because each reset is fully bespoke and done-for-you. Enrollment closes automatically when capacity is reached or in 3 days — whichever comes first. Sign up at this link.